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ABOUT

Louisa Ballou is a Central Saint Martins Womenswear Print Graduate whose work combines influences from her coastal upbringing in Charleston, South Carolina contrasted with time she spent in London. The juxtaposition between the natural beauty of the lowcountry and London’s intoxicating creative energy has profoundly shaped the designer’s perspective. As a lifelong surfer, Ballou explores the sensuality of the water as it relates to the body, while the rich colors of the tropical climate she grew up in are referenced in her prints. She uses her unique point of view to draw informed and creative decisions in her approach to design, and through the use of her original prints and distinct shapes creates elevated swimwear.